Here's a shocking statement for those guilt-ridden advertising "creative" types: individuals have to earn their self-esteem. And it's a lack of self-esteem that results in the emotions mentioned previously (i.e., anxiety, etc.)
Love is not the anti-drug.
Self-esteem is the anti-drug.
Human beings (which includes kids, though the Partnership may disagree with me) can't substitute anything for self-esteem. They can't substitute drugs for self-esteem. And they can't substitute mommy and daddy's love for self-esteem. There can't be any substitutions!
So let's rephrase the true meaning of this ad campaign:
Dependence on Your Parents' Approval:
The Anti-Drug
Are you a parent? Well, don't forget to pick up the doggie treats on the way home from work. Toss your kid a bone and let him become a fat, disgusting slob instead of becoming a drug addict:
As the antidrug campaign material says:
"Even kids who think themselves too old for hugs will appreciate a pat on the back or a special treat."
Jesus Effing Christ. Do they really think that parents who are completely clueless about and uncaring towards their kids are going to heed that message?
What do they think raising kids is all about? Do they really think it's about partaking in a bunch of mechanical duties, like following the step--by-step instructions on their kid's new birthday present?
