The "creatives" behind this antidrug campaign believe that this uninterested parent, or to put it better, this non-parent is going to:
- View a TV commercial with a kid and a dad going to a god damned basketball court.
- Say to himself or herself (though, presumably, that commercial was "targeted" to fathers rather than mothers):
"You know, even though I'm a parent with no interest in my son (what's that little asshole's name again anyway?) I really ought to check out that web site to find out how I can learn to become interested. For some reason, I feel some kind of mystical compulsion to go to that web site even though I can care less about asking my kid about his god damned life."
What will the parent find on the web site once they get there?
How about that ad on the previous page telling them that "picking apples with your kid prevents drug use".
Never mind the fact that a kid can get depressed, afraid, and anxious with or without, believe it or not, going on field trips with his parents.
Let's make something clear. Smoking marijuana is a hell of a lot more pleasurable than picking apples with a parent who does it because he/she thinks it's a cure for drug addiction. Give me a joint over that parent any day.
But you know what? The Partnership and the US Government may not realize it, but there are actually deeper causes for drug abuse than a lack of parental love or momentary physical activity like playing basketball.
Why do these morons always think "love is the answer"? Because they want to think that individuals are "inter-dependent", like members of a freaking ant colony, and one person can supply the self-esteem for someone else.
